Coors Light Needs Models for Huge Commercial Nationwide

Casting teams are seeking models to help promote a huge beer brand in the United States. Filming for the commercial will take place in Dallas, Texas on April 17th.  A separate but connected photo-shoot for the company will take place in Denver, Colorado on May 5th.


Casting directors are looking for men and women ages 25 to 35 to work on the commercial for Coors.  Coors Light is a light beer brewed in Golden, Colorado and Milwaukee, Wisconsin.  It was first produced in 1978 by the Coors Brewing Company, and has since grown its consumer-base all across the United States.  Some of the most notable beer advertising campaigns came from Coors since its existence.  When they introduced their brew, they wanted consumers to understand that they focus on quality even though it is a light beer.  Since it is originally brewed in Colorado, they used the Rocky Mountains as the main theme of their beer, imitating pure freshness from the coldest place in the area.  A beer brewed Rocky Mountain cold, sounds great!  And their image worked, creating a brand that to this day is known for its “Rocky Mountain Freshness”.

Alongside their fresh mountain-like beer, they often use “Coors Light Girls” as their spokespeople during events.  For their new campaign, they want to use models to exemplify the Coors Light Girls image.  They also want good looking men to participate in the commercial.


When: April 17th and May 5th

Where: Dallas and Denver

This is a great opportunity to appear in a commercial with a lot of potential reach.  Not only will you be featured in the commercial as one of the main models, you will meet dozens of industry professionals, cameramen, and producers with a lot of pull in the industry.  This could be your big break into the modeling/acting industry!

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