The difference between a career in commercial and editorial modeling is that editorial loosely referrers to fashion. The two are completely different types of careers. There are models who work for Fashion brands; like fashion designers, specific brand campaigns and advertising, and fashion magazine covers. Then there are models who work commercial brands; like catalogs, swimwear brands, athletic brands and lingerie brands.
These models will never work for a fashion designer. They are not the models who will walk in an Alexander MacQueen show or appear in the Channel Advertising. They will not be on the cover of Vogue Magazine. But they will work for many commercial modeling jobs and clients and you may never know what their names are. But they do work all the time and they make great money doing so. In commercial modeling you may be just the brunette girl, the girl who looks great in red, or great in a bikini and maybe nobody knows your name but you can make a lot of money.
What Makes Commercial Modeling Different
The difference in this career is that commercial modeling goes on everywhere. It is not concentrated only to New York, Milan or Paris. Commercial modeling happens in Chicago, Miami, Houston, Detroit, and in Atlanta. There are commercial clients everywhere in the United States. So there are a lot of great opportunities to land a booking and earn money. They hold modeling shoots everywhere in the United States and because they do the client may hire a principal girl from New York but shoot in Atlanta so they will hire local girls to complete their project. Commercial modeling is more accessible because it happens everywhere. However, editorial and fashion modeling jobs are not as accessible and you have to be in or relocate to the market that caters to it, like New York or Milan.
How is Editorial Modeling Different
The editorial and fashion modeling market is very specific and is tailored around show week, where people are really looking at clothes from a fashion perspective. Department Store buyers, celebrities, magazine editors and writers are invited to preview next season’s trends. With this industry merchandising in a fashion store is much different than merchandising in a catalog, mainly because with a catalog the merchandise is available online and in fashion stores the clothing is displayed and readily available to the consumer. This is two completely different types modeling and two completely different types of clients. The requirements for how they choose their models are completely different. With commercial modeling the client may require a bikini model with a beach ready body or a fitness model with great fitness knowledge or a model with an athletic type of body.
In commercial modeling the poses are different and more structured, the stance is different, showing the clothes is different in that it is not for fashion but to best showcase and sell the article of clothing.
We’ve actually attached a REAL commercial modeling job you can sign up for today. Currently Miami Talent is casting and is in search of Fitness to work on a Workout Video which will be filming in Miami, Florida. Casting directors will be auditioning fitness models this coming Thursday October, 16th. Model selected will receive compensation of $450 + $100 – 2 hour rehearsal. To audition for a role check out the following casting call:
Miami – Female Fitness Models for workout video
Casting in person Thursday
Shoots: Nov 4 and 5th, will shoot both days
Pay rate: $450 + $100 – 2 hour rehearsal
All ethnicities – Females ages 23- 48 approx
MUST HAVE GREAT ABS, NOT JUST A THIN BODY AND LOOK GREAT IN A BIKINI OR GYM WEAR !!!!!
MUST HAVE HIGH LEVEL OF FITNESS AND BE
ABLE TO TAKE TO CHOREOGRAPHY
Talent must be knowledgeable about how to work out properly, have great energy and be able to show enthusiasm, and also have a great look that represents the South Beach lifestyle. The workouts performed will be mostly moderate intensity routines designed to tone and tighten problem areas of the body so viewers can get their “beach” body ready. Please Google what intense fitness workout means
send pictures and contact …firstname.lastname@example.org
gym pictures and swimsuit pictures are fine.
PLEASE ONLY APPLY IF YOU ARE A LOCAL MODEL AND FIT THE CASTING DESCRIPTION.
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