H&M is a well-known European fashion company that has quickly claimed its stake in 53 countries worldwide. Erling Persson who opened the first store in Västerås, Sweden in 1947 established H&M. Today there are 3,100 stores with over 116,00 employees who are all passionate about fashion. H&M offers everything from the hottest trends in basic clothing for women, men, teens, and children.
Some of the biggest names and faces in the industry have worked with H&M over the past years such as: Beyonce, Anja Rubik, Chanel Iman and Gisele Bundchen. Some of the most recent faces for H&M’s S/S 14 campaign were Andreea Diaconu, Jourdan Dunn, Nadja Bender and Sui He. With an art director like Erik Tortensson, (Co-head of Saturday Group, a London PR firm with Jens Grede. Founded Man About Town and Industries Magazine) the possibilities for a modeling career are endless. Tortensson worked on the S/S 14 campaign. Most of the models, if not all, have gone to work for some of the biggest names in fashion such as: Roberto Cavalli, Victoria’s Secret, Ralph Lauren and Versace.
Miranda Kerr was just confirmed to be the face for this coming early spring campaign. On February 4th, H&M announced on their Instagram account that ‘International supermodel @mirandakerr is our #HMSpringFashion model! Look out for exclusive photos in March!’ According to The Daily Mail UK, this will be the first modeling gig that Kerr has done with H&M. She is also fronting campaigns for ShopStyle, Clear Scalp & Hair and Swarovski.
To become a model for H&M, you need to have a modeling agency. H&M works with international model agencies with the selection process being carried out at in their Head Office in Stockholm, Sweden. If you are interested in modeling make sure that you have your head shots, agency and are ready for endless opportunities!